The final debate at last week’s Media Playground has perhaps prompted the biggest reaction. Already two Newsline columnists have responded in writing about some of the issues the debate threw up. Here we report on what was one of the liveliest sessions of the day – looking at some of the biggest issues facing media research today.
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ComScore’s latest report gives insight into the European digital audience and reveals that Brits are more engaged than any other European country.
Covering a range of topics from location-based ads, new venture Weve and its place in the mobile market, and whether mobile technology can even help solve global poverty, the mobile session at Media Playground on Wednesday saw panellists take to the stage to analyse and give insight into what is often seen as a problematic issue for the industry.
For the live Mobile Fix at Media Playground on Wednesday Simon Andrews, founder of Addictive! took a look at mobile advertising. Looking at the Guardian mobile site the night before, every campaign he saw failed for one reason or another. What’s going on?
Quantcast has announced that it will launch a tool for publishers and app developers that aims to “empower” and monetise digital audiences across all platforms.
The latest TeleScope report has revealed that the average UK viewer watched 242 minutes of TV each week in 2012, with an increasing number of people using smartphones and tablets to watch live TV.
As Campaign release the annual top 100 agency rankings, Dominic Mills, a past editor of the magazine, remembers once having a livid agency boss scream into his ear that judging performance based on billings was nonsense. These days, Mills is inclined to agree and argues that in the current ecosystem, a good creative or media agency is about much more than ads or media spend…
After the unveiling of the Galaxy S4 last week, Samsung has announced that it will be releasing a unique add-on controller in a bid to take smartphone gaming to new levels.
Simon Andrews, founder of Addictive!, looks at why agencies really go to SXSW and that eBay has not, despite popular reports, just proved that paid search ads don’t work in this week’s Mobile Fix.
Expected to be the phone that will offer serious competition to Apple’s iPhone, the long-awaited Galaxy S4 was unveiled by Samsung yesterday in Manhattan, New York – showing off a new smart-scroll feature and 13 megapixel camera.