Can media planning ever hope to return to the top table? Newsline reports on the latest industry debate – with views from ITV, 101, Enreach and Total Media.
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Did the press enter into a Faustian pact to ensure favourable regulation from Government? Raymond Snoddy asks why newspapers failed to bite when given a very juicy story.
Traditional media planning faces an onslaught of challenges from adtech, algorithms, Google and procurement, to name just a few. Can it overcome them and return to the top table?
Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media.
101’s Laurence Green, ITV’s Simon Daglish and Enreach’s Brian Jacobs give their thoughts on the challenges planning currently faces – and, if it has indeed lost its mojo, what it can do to get it back.
A fresh week of prime time TV kicked off last night with a fairly sobering batch of programming, ranging from hard-hitting dramas to a number of truly difficult to watch exposés.
Full report available at: Mediatel Connected > AV > Television
Content creators who understand how to design experiences on the new VR canvas are set for a very bright future, writes Start Group’s Marc Lamothe.
New forecasts from the Advertising Association, published today, predict growth of £2.5 billion over the next five years.