A new study from InSkin Media, Research Now and Sticky looks at the relationship between viewability and gaze time.
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Thirty years ago this month the UK media industry was getting excited about the launch of the Independent – and plans for a host of other new newspapers, writes Torin Douglas
The case of Big Sam is the latest example of the power of an original, painstaking piece of journalism, writes Raymond Snoddy.
To promote the release of car racing game Forza Horizon 3, a cinema ad will stimulate the senses by jiggling seats and blowing gusts of wind, fog, sprays of water, and even scents at the audience.
Unsurprisingly, the BBC’s coverage of the Rio Olympics dominated August’s top programmes list.
As expected of the quieter summer months, August witnessed a host of revenue declines in the commercial TV market, with one exception.
Napoleon’s Army saved many lives by only treating the more seriously wounded first. Here, Richard Shotton explains how the same principle could save millions of modern marketing pounds.
Bob Wootton investigates the rumour that one part of a holding group has told media owners to trade their way – or don’t trade with them at all.