The deal will allow advertisers to target audiences online and from taxi rooftops based on their location.
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In the first of two exclusives analysing the latest adspend figures, Warc’s James McDonald crunches the numbers to reveal a strong picture for the UK ad market.
Full report available at: Mediatel Connected > Connected Surveys > Data
Finally, some parts of the newspaper market have discovered rare particles of hope, writes Raymond Snoddy.
Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media.
The appointments come following chairman Jean-François Decaux’s decision to hand over his duties after three years directly running the business.
Digital helped drive a 7.5% increase in UK advertising spend in 2015.
Monday night saw Channel 4 return to The Island with Bear Grylls (9pm) as viewers caught up with the aftermath of that fall while the remaining survivors continued to starve for our entertainment.
Brands are using data to bring out-of-home campaigns to life in unexpected ways, writes Kinetic’s Dominic Murray.