Manchester Airports Group (MAG) has appointed Primesight to handle its out-of-home ad contract over the next five years.
More Newsline articles
After a rather static February, March was a solid month for commercial terrestrial channels – all were up, with some substantially.
The year has started strongly for the ad and marketing-tech sectors, but will the upward trend continue? Results International’s Julie Langley assesses the latest M&A activity.
Hearst US’s Hayley Cochrane is to join the publisher’s UK team as head of digital sales.
Full report available at: Mediatel Connected > Connected Surveys > Data
The latest adspend figures may have set alarm bells ringing for UK newsbrands – but Warc analyst James McDonald says the longer-term picture is much less severe.
The third series of BBC Two’s thrilling Line of Duty (9pm) came to a typically dramatic close last night.
ISBA, which represents 450 major brands, including Unilever, Coca-Cola and Santander, consulted with lawyers and media experts on issues advertisers felt had “undermined” trust between clients and agencies.
The first major study from the new out-of-home marketing body Outsmart has today shown how the medium is driving a substantial +17% uplift in smartphone brand actions.
Growing political and public debate on equality has prompted the Advertising Standards Authority to launch an investigation into gender stereotyping in ads.
