Speaking at a Thinkbox debate in the House of Commons this week, VCCP’s Charles Vallance argued that data science is squeezing out the art in advertising. Was he right?
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As if there was ever any doubt, Thursday saw its TV schedule overshadowed by one very popular reality competition, with last night’s I’m a Celebrity… Get Me Out of Here! (ITV, 9pm) leaving very little room for the competition.
Full report available at:Mediatel Connected > Connected Surveys > Data
October was a strong month for the majority of commercial broadcasters, with just Channel 5 recording a notable decline in revenue.
Speaking at a Guardian Live panel debate on Wednesday, the Labour back-bencher and film producer said organisations can only flourish in an “atmosphere of confidence” – something that is quickly diminishing at the BBC.
The UK’s online population enjoyed some growth in October with desktop-only users seeing a minute 0.8% rise, according to data recently released by online analytical company comScore.
If you’re going to charge £3.99 to a young readership that may not be flush with cash, you need to offer something unique – not content that can freely be found elsewhere, writes Chris Blackhurst.
Full report available at: Mediatel Connected > Display > Press
The appointment of WPP’s Jonathan Tom comes as RadiumOne strikes a new programmatic deal with ITV.
For the second week in a row BBC One’s Wednesday night draw, the uncomfortable but popular cringe-fest that is The Apprentice (9pm), was knocked off its perch as ITV’s jungle hijinks proved too powerful a draw for some viewers.