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As a bombshell report reveals US advertising agencies run rebate schemes to pad profits, Brian Jacobs and Bob Wootton assess the damage – and investigate what it means for the UK market
The case for full privatisation of Channel 4 has almost certainly been lost – so naturally it’s time for an even worse proposal…
The much-anticipated report from the Association of National Advertisers (ANA) and K2 Intelligence shows that cash rebates – an illegal practice in the US – were found to be “pervasive”.
Full report available at: Mediatel Connected > Display > Online
The UK’s Joint Industry Committee for Web Standards (JICWEBS) has produced recommended guidelines for products that aim to measure the viewability of online video.
It will be a long time before machines truly understand the complexity of the world and how we perceive it – which is why media research still needs humans, writes Craft’s Konrad Collao
Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media.
The guidelines outline four actions that brands need to take to protect their marketing budgets.
Too many television executives are missing the point; programmatic is a vehicle for creativity, and is not there to replace it, writes Exchange Lab’s Chris Dobson.