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It’s been quite some time since a Tuesday night friendly kick about brought as much attention as last night’s Live International Football (7:30pm) on ITV.
From early next year advertisers will able to programmatically buy demographic audiences on Channel 4’s All 4 platform, the broadcaster has announced at its Upfronts 2016 event.
Unveiled at Channel 4’s Upfront 2016 on Tuesday, PL4Y will drive all of 4Sales’ responses to campaign briefs from media agencies and clients, from next year.
Men’s lifestyle magazines Zoo and FHM are to suspend their print and digital publications, publisher Bauer Media has announced.
A programmatic, cross-screen video advertising solution for Sky advertising customers could arrive as early as the first quarter of 2016.
Designed to help businesses manage the planning, creation, editing and publishing of content for social media more effectively, Content Calendr aims to be the “go-to social media platform” for enterprise level organisations.
The period of disruption that many have been anticipating for the past five years is about to arrive, writes DataXu’s Chris Le May.