What will it take for the ad industry to settle upon a common measurement language, asks Tead’s Caroline Hugonenc
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Full report available at: Mediatel Connected > Media Landscape > Revenue & Forecasts
While its weekly following isn’t significant it has continually proved rigid enough to overthrow the lacklustre competition.
Sir Martin Sorrell, the boss of the world’s largest advertising group, has said leaving the EU would cost his business influence in 40% of its top markets.
Paddy Power has argued that it is harder than ever to make an impact in advertising – which is why the bookmaker is happy to never shy away from controversy.
Rainey replaces Mark Price, who stepped down from the role at the beginning of April.
Channel 4 has staked £1 million of its commercial airtime to encourage brands and agencies to feature disability and disabled talent in their advertising campaigns.
Full report available at: Mediatel Connected > Media Landscape > Performance
Monday night saw seriously muddled and highly dangerous copper Marcella (9pm) stagger confusedly back onto the nation’s screens, with the third episode securing the 9pm – 10pm slot for ITV.
Culture Secretary John Whittingdale could force the BBC to sell its 50% stake in UKTV, valued at around half a billion pounds, it has been reported.
