Finally, some parts of the newspaper market have discovered rare particles of hope, writes Raymond Snoddy.
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Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media.
The appointments come following chairman Jean-François Decaux’s decision to hand over his duties after three years directly running the business.
Digital helped drive a 7.5% increase in UK advertising spend in 2015.
Monday night saw Channel 4 return to The Island with Bear Grylls (9pm) as viewers caught up with the aftermath of that fall while the remaining survivors continued to starve for our entertainment.
Brands are using data to bring out-of-home campaigns to life in unexpected ways, writes Kinetic’s Dominic Murray.
In media, everybody feels compelled to say that they have the technology and data to deliver ‘the answer’ – without actually saying what that answer is, writes UKOM’s Ian Dowds.
You don’t hear media people or clients saying they want to see a return to the agency model of yesteryear – but it’s back up for discussion nonetheless, writes Dominic Mills.
Full report available at: Mediatel Connected > Online > Traffic Trends