From early next year advertisers will able to programmatically buy demographic audiences on Channel 4’s All 4 platform, the broadcaster has announced at its Upfronts 2016 event.
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Unveiled at Channel 4’s Upfront 2016 on Tuesday, PL4Y will drive all of 4Sales’ responses to campaign briefs from media agencies and clients, from next year.
Men’s lifestyle magazines Zoo and FHM are to suspend their print and digital publications, publisher Bauer Media has announced.
A programmatic, cross-screen video advertising solution for Sky advertising customers could arrive as early as the first quarter of 2016.
Designed to help businesses manage the planning, creation, editing and publishing of content for social media more effectively, Content Calendr aims to be the “go-to social media platform” for enterprise level organisations.
The period of disruption that many have been anticipating for the past five years is about to arrive, writes DataXu’s Chris Le May.
The US investigation into media rebates could now impact the UK – and precipitate a wholesale recalibration of remuneration and what is considered legitimate practice, writes ISBA’s Bob Wootton.
Metro has announced the appointment of Martin Ashplant to the newly-created role of digital director, starting from January 2016.
The second episode of this year’s I’m a Celebrity…Get Me Out of Here! has already begun to see tempers flare in the camp, with the sophomore instalment of the prime time bollock-eating competition bringing a -14% fall.