Ahead of this week’s Future TV Advertising Forum, BARB’s Paul Smith explains why establishing the right metric for measuring viewing behaviour online is so important.
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Marketers should embrace the opportunity created by distracted consumers, writes Richard Shotton.
New research finally reveals how Volkswagen, as a premium brand, has been impacted by the emissions scandal. Good luck advertising their way out of this one, writes Dominic Mills.
Yardley leaves his role as managing director and publisher at Forbes, where he has been since 2004, to oversee City A.M.’s business operations.
Full report available at: Mediatel Connected > Online > Traffic Trends
As 2015 draws to a close, Sky Media’s Jamie West reflects on TV’s crowning achievements and current challenges – and gives his thoughts on what next will have in store.
The past weekend saw both BBC One and ITV celebrate victories both modest and massive, with each side unleashing an arsenal of well-established crowd pleasers.
Speaking at a Thinkbox debate in the House of Commons this week, VCCP’s Charles Vallance argued that data science is squeezing out the art in advertising. Was he right?
As if there was ever any doubt, Thursday saw its TV schedule overshadowed by one very popular reality competition, with last night’s I’m a Celebrity… Get Me Out of Here! (ITV, 9pm) leaving very little room for the competition.
Full report available at:Mediatel Connected > Connected Surveys > Data