More Newsline articles
Have you ever wondered which ads placed in the national newspapers are the most effective at engaging readers? Newsline has partnered with Lumen Research to find out.
Six months after Channel 4 wrapped up its last ‘hilarious’ stab at police dramedy, last night saw the broadcaster tentatively return to familiar territory with a sharper and nastier take from the mind of Shameless’ Paul Abbot.
AppNexus’ Nigel Gilbert looks at the driving factors behind consolidation in the ad tech space – and why things are only set to intensify from now on.
O2 confirms it will operate Weve as a wholly owned subsidiary, claiming it will be more “agile” with just one owner.
The use of neuroscience in commercial advertising is becoming increasingly influential – but its contribution to political advertising could be staggering. So why don’t politicians use it?
JCDecaux’s Glenn Iceton is the latest in a series of high profile appointments aimed at “resurrecting” Kinetic’s UK business in response to the evolving media landscape.
Despite the bank holiday Monday, yesterday’s TV schedule was mostly business as usual with just an old-school ‘sporting’ tournament and a sombre remembrance giving some reprieve from the usual start-of-week soaps, news and docs.
Charlotte Sayer, former account manager for Metro, has been promoted to head of content sponsorship as the company looks to maximise revenue opportunities across its platforms.