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Originally appointed in 2012, the renewed agreement will ensure that comScore continues as UKOM’s official data supplier until March 2018.
Drive to digital sends UK advertising to its highest growth for four years, according to the latest Advertising Association/Warc expenditure report.
AOL has appointed Tremor Video’s UK MD, Alex Macnamara, in the new position of multinational head of agency sales, it has been announced.
This weekend’s TV offerings saw ITV’s freshly returned variety show Britain’s Got Talent (8pm) defeat the competition to win over the biggest audience for a second week running.
A former MediaCom USA boss has sparked concern amongst Wall Street analysts over different forms of agency rebates. Could this be a defining moment on the issue of media kickbacks?
As fake accounts and ‘bots’ invade the web, and thousands of followers can be bought for as little as £99, Newsline can reveal that up to half of some of the world’s top vlogger Twitter followers are ‘fake’ or ‘inactive’.
The IAB’s CEO, Guy Phillipson, offers his vision for marketing as the world embraces the Internet of Things.
The Sun’s exposé on brands appearing on illegal and offensive websites has sent nervous ripples through the sector – but Adloox’s CEO, Marco Ricci, says these mistakes could have been prevented.