YouTube has announced that it will begin premiering films before they’re available anywhere else.
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The publishing industry is in need of innovation, and therefore Google, whatever its underlying motives, should be welcomed as a possible sinner on the road to repentance.
A new study by IPG Mediabrands Marketing Sciences and UM London has revealed just how far consumers are willing to sacrifice their privacy in the form of data to get rewards from brands.
Tuesday night saw BBC One début a brand new living documentary series in which some familiar faces were put through the historical ringer, all in the name of entertainment and education.
For marketers prepared to learn from the Middle Ages, the rewards could be plentiful, writes ZenithOptimedia’s Richard Shotton.
Hacked Off responds to long-standing critic Raymond Snoddy – and argues that many newspapers would rather carry on treating citizens as fodder in their games than enjoy the benefits to real journalism offered by the Royal Charter.
To mark the 70th anniversary of Victory in Europe day, The Mirror is digitally re-publishing the original newspapers from 1945.
The appointment comes as the broadcaster looks to drive the consumer facing element of its data strategy.
55% of US broadband households subscribe to an over-the-top (OTT) video service such as Netflix or Hulu Plus, up from 44% in 2013, according to new research from Parks Associates.