More Newsline articles
Advertisers might be rushing to create ads for every platform – but in reality people don’t move from device to device to chase their messages, writes Channel 5’s Agostino Di Falco.
Somewhere along the line Virgin Money has lost its nerve with its latest campaign, and ended up with trite cliché, writes Dominic Mills.
Saturday saw Channel 4 kick off a weekend of sporting and entertainment events as the world’s most famous steeplechase got under way for the 168th time on The Grand Nation Live from Aintree (1pm).
Reasonable performances from the FT, The Times, Mirror and Sun helped the daily market record 0.2% growth – but the Sunday market takes another tumble.
Full report available at:Mediatel Connected > Connected Surveys > Data
In its first deal with Network Rail, Ocean Group has been chosen as the provider of the three Media Eyes which will occupy the main entrances to the new Birmingham New Street Station, which opens in September.
New research reveals that almost half of consumers do not want to be addressed on a first-name basis when it comes to brand targeting – with women particularly put off.
Last night saw BBC One’s The Truth About… series, a succession of disposable and pandering magazine shows vaguely concerning itself with general health, once again secure the prime time window for BBC One.
Full report available at: Mediatel Connected > AV > Cinema > Top Ten Films Weekend