Digital media has found it hard to accept that, despite all its tech, there was a problem with the eco-system in which it operates. The smugness has bitten some, but there are signs collective action is taking hold.
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UCAS Media managing director Jeremy Phillips asks what it will take for brands to become successful publishers by sheer chance.
Mark Cross, director of Chartroom, said judges had originally been looking for client examples of connected solutions across devices and channels, but what they actually found was something more interesting and profound.
New research from Toluna reveals consumer attitudes towards the Internet of Things.
After dealing with severe hunger, dehydration, separation and fraying tempers, Thursday’s night visit to The Island with Bear Grylls saw the female camp face their biggest challenge yet (apart from navigation, obvs).
While the majority of online news sites saw browsers step outside for some sunshine, the Telegraph, Independent and Metro all recorded healthy boosts to their online audiences.
Following the publication of the latest UK adspend forecasts, James McDonald, research analyst at Warc, shows how the traditional TV spot continues to be a powerful form of advertising in the UK.
The UK’s second largest commercial broadcaster takes the Grand Prix – as MediaCom wins Most Connected Agency for the second year running and Manning Gottlieb OMD wins Best Connected Campaign for John Lewis and ‘Monty the Penguin’.