Carat has appointed former MEC group strategy director, John Paul Cadman, as head of strategic planning to lead the agency’s planning output.
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Built to simplify and improve transactions between the six leading UK national newspaper groups and media agencies, PATS now has three large agency groups signed up.
TV was the dominant medium in the 2010 general election campaigns, but this time round the most important single influence could be newspapers, writes Raymond Snoddy.
71% of UK adults aged 16+ now claim to have watched on-demand and online content, according to the Ofcom report – with almost universal use among the younger age groups.
Automated ad platform Rubicon Project has reached an £82.2 million agreement to acquire retargeting specialists Chango.
Full report available at: >Mediatel Connected > Display > Online > Traffic Trends
V-Nova has announced the release of a number of ground-breaking video compression products that will allow homes with average broadband speeds (22Mbps) to stream up to three 4K films simultaneously.
Ocean Outdoor and Outdoor plus will join existing council members Primesight, Clear Channel and Exterion Media after JCDecaux pulled out earlier this year.
One of the UK’s biggest advertisers, Procter & Gamble, has become the first brand to be formally recognised for complying with good practice when using online data to target ads at people.