A former MediaCom USA boss has sparked concern amongst Wall Street analysts over different forms of agency rebates. Could this be a defining moment on the issue of media kickbacks?
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As fake accounts and ‘bots’ invade the web, and thousands of followers can be bought for as little as £99, Newsline can reveal that up to half of some of the world’s top vlogger Twitter followers are ‘fake’ or ‘inactive’.
The IAB’s CEO, Guy Phillipson, offers his vision for marketing as the world embraces the Internet of Things.
The Sun’s exposé on brands appearing on illegal and offensive websites has sent nervous ripples through the sector – but Adloox’s CEO, Marco Ricci, says these mistakes could have been prevented.
Spotify has announced that it will begin monetising the moods of its 60 million active users next month.
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Full report available at: Mediatel Connected > Regional
Thursday night saw BBC One and David Dimbleby assemble (most) of the country’s political leaders for 90 minutes of all-star spin, deflection and outright untruths that resulted in the BBC Election Debate 2015 (8pm).
Industry bods from Carat, ZenithOptimedia, AppNexus, Jaywing, Indicia and The Work Perk give their analysis of the latest IPA Bellwether results for Q1 2015.
With live streaming apps Meerkat and Periscope once again changing how we use our smartphones, MEC’s Warren Dell examines what this means for brands, journalists and consumers.