TV remains king, but digital adspend shows huge growth across the globe according to Carat’s latest forecats – whilst print goes into steeper decline.
More Newsline articles
“Connected Screens, Connected Consumers” by Richard Marks has 66 charts with detailed analysis. Buy now from: Mediatel Connected > Connected Surveys > Analysis
So many more advertisers could improve campaign effectiveness by utilising more than one environment, argues Ian Reynolds, MD, KBH On-Train Media.
As usual, Monday night brought a bevy of soap action to keep the teatime masses entertained but dropped the ball when it came to the prime slot with broadcasters seemingly taking a breather after a heavy weekend.
With BBC Three facing a difficult future, ITV has picked up the rights to air Family Guy and American Dad in the new multi-year deal.
It is understood the service, likely to be formally announced mid-week, will be called BT Mobile and will only be on offer to the company’s 7.6 million broadband subscribers at launch.
Exclusive “Connected Screens, Connected Consumers” report available for £975. Buy now from: Mediatel Connected > Connected Surveys > Analysis
It’s awards season and hardened judge Dominic Mills – with help from Thinkbox’s Tess Alps and 7Stars’ Jenny Biggam – shares the dos and don’ts of submitting a winning entry.
Saturday saw a severe case of rugby fever descend across the nation as BBC One celebrated the culmination of the Six Nations Rugby championship by delivering an entire afternoon of heated action.
Barbara Agus has been appointed global programmatic and yield director – ensuring the company has the right products to take to market, with a particular focus on video and mobile app inventory.
