The rise in weather-activated ads shows how the barriers to real-time campaigns are finally coming down, writes Glen Wilson, managing director of Posterscope.
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The new BBC Store, run by the Beeb’s commercial arm BBC Worldwide, will aim to offer more than 10,000 hours of programming within the first year, including popular shows such as Doctor Who.
Sky is set to offer satellite households an “Apple and Netflix-style” experience, moving on from the grid-style guide that the broadcaster first developed back in 1998.
The News Hub, a start-up open journalism platform, has appointed Graham Lovelace as a senior advisor to help guide editorial development and marketing strategies.
New research from UM London reveals concerns over the impact smartphones are having on our day-to-day lives.
What is the effect of too much advertising, or poorly targeted messages, asks Route’s James Whitmore – but first, let’s try and work out how much advertising there actually is.
Full report available at: Mediatel Connected > Online > Traffic Trends
An audience of 6.5 million viewers tuned in to soak up the camp chemistry.
Client-agency relationships are still troubled by the same issues as 20 years ago, yet the angst persists, writes Dominic Mills.
Days after announcing it is to sell the Financial Times, Pearson has confirmed plans to sell its 50% stake in the Economist Group.