Almost half of online display ads in 2014 were bought through programmatic technologies, according a new study from the IAB.
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While April was a strong month for UK commercial TV broadcasters, just one recorded an increase in network revenue in May, with total terrestrial channels down -3.6% on the previous year.
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Full report available at: Mediatel Connected > Connected Surveys > Data
Reporting from Cannes Lions, Alicia Navarro, CEO and co-founder of Skimlinks, looks at the transformational effect technology is having on the advertising industry.