The future role of JICs – the Joint Industry Councils that manage the different audience measurement ‘currencies’ – dominated this year’s Future of Media Research conference. So what does the future have in store?
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As Jeremy Clarkson gets himself into hot water again, Raymond Snoddy wonders what implications his potential departure may have for the BBC.
Speaking at Mediatel’s Future of Media Research conference on Tuesday, Lumen founder Mike Follett described what could be a giant leap for media research as the company looks to transform our understanding of online ad engagement.
Britvic’s CEO Simon Litherland delivered his first speech as ISBA president at the body’s annual conference this morning, outlining the priorities and issues for the advertising industry this year.
Jens Torpe, the co-founder of City A.M., has said that if the National Readership Survey is to survive it should call time on the personal interview methodology and embrace web-based panels.
Long-running culinary cook-off, MasterChef (9pm) returned to BBC One’s screens last night after the schedule mainstay deprived the TV viewing nation of John Torode and Gregg Wallace’s combined beauty for an agonising eight months.
“Transparency is still high on the agenda,” says the new ISBA president, Britvic CEO, Simon Litherland, during his opening address at the 2015 ISBA conference.
Monday night saw ITV’s latest novelty crime drama reach the half way point of its very short run, with the second episode of its heavily Sherlock-influenced historical mystery taking quite a knock, week on week.
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Full report available at: >Mediatel Connected > Connected Surveys > Data