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With a little effort, advertisers can get much more out of data than they put into it, says AudienceScience’s Mark Connolly.

One week after Aidan Turner’s Poldark (9pm) sent hearts aflutter the romantic reboot continued to pull in a strong audience last night as a result of some gratuitous Georgian skinny dipping.

Just one week since its début, Jimmy McGovern’s latest drama suffered a severe -30% drop in viewers, as Banished (BBC Two, 9pm) really began to live up to its name.

Full report available at: Mediatel Connected > Connected AV > TV Market > Marketplace Snapshots

The JIC data of the future has to become truly operational with direct feeds into the workflows of programmatic, argues comScore’s Stuart Wilkinson.

The Connies, now in their third year, are held in celebration of those pioneering new advertising and commercial opportunities in the connected industry.

There is now enormous potential for out-of-home to perform as a virtual shop front, writes Posterscope’s Ben Milne.

Global analytics and technology company Media iQ has announced the appointment of Stewart Easterbrook as chairman to the board with immediate effect.

Sky’s Jeremy Darroch says the latest review must address Openreach’s “conflict of interest” as a subsidiary of BT or “risk extending the problems” that are affecting the industry and its customers today.

ITV is set to acquire Talpa Media B.V., the entertainment show producer responsible for programmes including The Voice and Dating in the Dark, for approximately £355 million.