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New research from YouGov reveals that 60% of 18-24 year olds would like the opportunity to vote online in the 2015 general election.
Following the Future of Media Research conference, Paul Collins of IMGROUP says that the media industry needs to take stronger ownership of the challenges data presents.
Single-handedly helping perpetuate the image of an eternally grim North, last night saw DCI Banks (9pm) return to ITV, although recently it looks like the put-upon detective has a good reason to frown.
The future role of JICs – the Joint Industry Councils that manage the different audience measurement ‘currencies’ – dominated this year’s Future of Media Research conference. So what does the future have in store?
As Jeremy Clarkson gets himself into hot water again, Raymond Snoddy wonders what implications his potential departure may have for the BBC.
Speaking at Mediatel’s Future of Media Research conference on Tuesday, Lumen founder Mike Follett described what could be a giant leap for media research as the company looks to transform our understanding of online ad engagement.
Britvic’s CEO Simon Litherland delivered his first speech as ISBA president at the body’s annual conference this morning, outlining the priorities and issues for the advertising industry this year.
Jens Torpe, the co-founder of City A.M., has said that if the National Readership Survey is to survive it should call time on the personal interview methodology and embrace web-based panels.