Where are all the female creative directors in the ad industry, asks Nadja von Massow of DST Applied Analytics.
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Stick on your party hat as ZenithOptimedia’s Richard Shotton uses new research to quantify the impact of birthdays on spending.
TV advertising revenue increased for the fifth consecutive year in 2014, according to full year revenue figures provided to Thinkbox by the UK commercial TV broadcasters.
Bampton has agreed with the broadcaster’s new owner, Viacom, to continue as a part-time consultant for Channel 5 from 1 April to help with the transition.
Full report available at: >Mediatel Connected > Connected AV > Viewing & Social > Twitter TV Ratings
The deal will see the capital’s TV channel acquire content from Entertainment One, Eyeline Entertainment and Metrodome to broadcast a brand new film strand, ‘London Film House’.
Despite the good news, the group warned that the future will be met with political and economic uncertainties.
It’s one of the biggest challenges for programmatic – but how can brands protect themselves, asks Experian’s Colin Grieves.
Last night saw BBC One destroy the competition with a double helping of quality period drama, drawing viewers in with a final visit to the frenzied nursing convent, followed by a romantic romp through 18th-century Cornwall.
The latest SSE ad raises the ghastly prospect of brand owners turning to advertising to project their whiter-than-white tax credentials, just as they have with green issues.
