The inaugural awards have been set up to challenge media planners from across the industry to come up with the best local media campaign in response to a brief set by a national client.
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From the launch of Truffle Pig to Vice’s tie-up with Unilever, we’re seeing new levels of innovation in the media, writes Raymond Snoddy.
Tuesday night brought the end of Paul Abbot’s off-beat Mancunian cop dramedy, No Offence (9pm), which despite falling ratings, appears to be a hit for Channel 4.
Forget the TFI Friday Revival, says Richard Marks of Research the Media. The one show we should be bringing back from the dead is Top Of The Pops – and here’s why.
TFI Friday, which first broadcast between 1996 and 2000, returned to screens for a 90 minute special on Friday 12 June and drew an average audience of 3.8 million.
Shortlist Media has announced a long-term partnership with TAN Media which will see native advertising delivered across shortlist.com and stylist.co.uk.
Why shouldn’t YouTube or Vevo be part of BARB’s future, or Huffington Post and Vice be covered by an expanded NRS? Is it time top content sites were better ranked, wonders David Brennan.
Announced on Tuesday at Cannes Lions 2015, Truffle Pig will launch first in the US, with further plans for an international roll-out.
Full report available at: Mediatel Connected > Online > Traffic Trends