Published three times a year, the tracker will encompass the whole continuum of screens: digital outdoor, TV sets, PCs, laptops, tablets and smartphones.
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Auditing might still have a place in the UK media sector, but it’s not set for growth, writes ISBA’s Bob Wootton.
Monday night saw ITV attempt to launch a brand new dramatic franchise by plundering the depths of crime and history to bring viewers Arthur & George (9pm).
The partnership, reported to be worth £20m, is expected to “significantly expand” and enhance Game’s community events and eSports programme as it looks to “build the most valuable community of gamers.”
The dawn of a brand new month brought the same familiar genres to Sunday night’s TV schedule with a cornucopia of easy-to-digest period dramas and family friendly rose-tinted looks at Britain.
Full report available at: Mediatel Connected > AV > Radio
The Content Marketing Association (CMA) has today launched CMA Advance, a free intermediary service which utilises expertise across member agencies.
Can Lloyds force agencies to be more operationally and financially transparent, wonders Dominic Mills.
As it enters its third year and prepares to extend its print run from 10,000 to 100,000, Newsline speaks with DRAFTED founder Kyle Goodwin to see what we can expect in 2015.