In a hyper-connected world, today’s cookie-based system can’t keep up, writes Mindshare UK’s Tom Hawkins. How does Facebook’s Atlas look to solve this problem?
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Vodafone has announced that it will launch broadband and TV services in the UK in the spring, according to various reports.
The findings of the neuroscience-based research conclude that the general industry view that it is the platform that drives behaviour, rather than the content, should be called into question.
On Wednesday BSkyB acquired 21st Century Fox’s 100% stake in Sky Italia and its 57.4% interest in Sky Deutschland, in a deal worth almost £7 billion.
Tuesday night saw James Nesbitt’s mission to maintain a perma-scowl and find his lost son continue, as gruelling drama The Missing (9pm) topped off a successful evening for BBC One.
New findings and a progress update have been shared with industry from BARB’s Project Dovetail – the measurement body’s new hybrid measurement system for full cross-platform reporting.
Channel 4 claims it is the first first broadcaster in Europe to develop a programmatic platform for agencies to buy VOD ads against its unique audience segmentation as part of a partnership with Freewheel.
The picture postcard 1950s-set crime drama opened up with 5.2 million viewers at the start of October and features a tortured vicar and a Gruff Geordie cop called Geordie, his partner in bromance and crime-solving.
A new wave of media brand extensions means more opportunities for advertisers, says Bauer Media’s advertising lead, Richard Dunmall.
MailOnline has announced the appointment of Anne Shooter in a new role overseeing the platform’s native advertising.