Advertising spending in measured media in the United Kingdom is expected to show a 3.3% increase this year, ahead of the 2.1% advance recorded in the summer Olympics year 2012, according to a new report from GroupM.
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Captured at 2013’s Connected Consumer conference, our exclusive video charts the debate between Freesat’s Emma Scott, Decipher’s Nigel Walley and Channel 4’s creative lead, David Amodio, as they discuss whether BT and Sky’s battle for the triple play market is good or bad for consumers.
A new IPA report has been produced to help the audience measurement community use ‘big data’ more effectively – drawing up a list of ten key questions every researcher should ask.
DCM’s Zoe Jones looks back on her eventful week in Cannes – where she was impressed by both the quality of work and the people that she met…not to mention a bunch of oversized stuff.
On both Saturday and Sunday, the BBC’s flagship channel claimed the top four shows each day.
‘Dumb Ways to Die’ might have won five Grand Prix prizes at Cannes, but it’s a joke, argues Dominic Mills. A nice piece of work, of course – but public safety ads are a lot easier to do than solving the major marketing challenges for the serious clients who look to Cannes for the inspiration to really shift attitudes and products.
Mobile application ‘cinime’ will enable cinemagoers to use their smartphones to interact with the big screen – aiming to ‘enhance’ and ‘complement’ the cinema experience, without interrupting it.
The BBC will make available 10 streams of Wimbledon 2013 across mobile, tablet, computer and connected TV devices, as well as over 170 hours of live radio coverage.
Latest ZenithOptimedia report says growth is being driven by ‘digital innovations’ – such as better measurement of exposure to advertising, greater localisation, and integration with mobile devices – as online video and social media continue to grow at approximately 30% year on year.
As Facebook announces Instagram’s newest adoption – a potential ‘killer’ feature for advertisers across the globe – Simon Andrews, founder of Addictive!, takes a look at the rivalry between long and short video.