From BP to Barclays, British brands are seeing a huge global prominence says Anastasia A. Kourovskaia, vice-president, Millward Brown Optimor. How are they doing it?
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In his latest Mobile Fix, addictive! founder Simon Andrews talks mobile spend, his favourite winners (and losers) from Cannes, the development of newTV and online privacy.
Listen to Freesat’s Emma Scott, Decipher’s Nigel Walley and Channel 4’s creative lead, David Amodio, discuss the future of iPlayer, Freesat’s new app and whether ITV’s new ad-free ITV Player will prove a success…
Airport operators are increasingly investing in pre-flight facilities for wealthy, private jet travellers – and with it a whole new advertising opportunity has arisen. Here, Tom Goddard, executive chairman of Adlux explains how luxury brands can really target their in-transit audience
The OFT today cleared the local newspaper joint venture involving Daily Mail & General Holdings Ltd, Yattendon Group plc, Trinity Mirror plc and other investors.
From August, Sky Sports viewers will be able to watch live Barclays Premier League matches, which will include 116 live fixtures on Sky across Saturday evenings, Sunday double-headers, Monday nights and bank holidays.
Adding to towns including Aldershot, Hitchin and Stevenage, EE aims to cover 98% of the UK population by the end of 2014.
A new report, carried out by Kantar Media and the Publishers Information Bureau, looked at 58 magazines with monitored print and iPad editions, revealing that the number of iPad ad units climbed from 4,824 in 2012 to 5,961 in 2013, compared with print editions that were up just 0.2%.
Channel 4’s video on demand service joins the ranks of BBC iPlayer, ITV Player and YouTube on
BT has today announced a new five year contract to provide ITV with a state-of-the-art digital broadcast network across the UK – enabling them to transfer large amounts of data and uncompressed HD video between sites, at speeds of up to 10Gbits each second.