As new services realise they can make money out of the long tail and established brands look to enter the market, fragmentation, driven by consumer choice, will increase further – and business models will have to change says GfK’s Ryan Garner.
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Grabyo will enable viewers to legally take a clip of the previous 20 seconds of a show and then share it in real time across multiple platforms, including Facebook and Twitter.
There’s more than one way to ‘skin the cat’ in rich media production – but in a world of digital specialisms, being able to focus on core activity is an approach that a growing number of businesses are embracing says Theorem’s MD Europe, Marcus Harding.
Advertising remains a multi-billion pound business but as the market becomes ever more competitive, and economic constraint continues, it’s becoming imperative that transparency about ROI should be placed firmly at the heart of effective campaign management. By Darren Hamer, Managing Director UK, Sticky.
New VisualDNA platform analyses site traffic and matches it to a database of millions of ‘quizzed users’, ultimately building a ‘richly detailed’ profile of who is visiting a website and the motivation behind it.
Will Lord Justice Leveson accept an invitation to give evidence to the Commons Culture, Media and Sport select committee? And if he did, what burning questions would MPs ask him as the press regulation impasse lingers on? Whatever happens now, there is one big question that has just surfaced which he really should address says Raymond Snoddy
Nielsen’s Cross-Platform Campaign Ratings service is already beginning trials with brands and agencies to measure combined TV and online ad performance.
A recent world-wide report has shed light on a new breed of news lover – and they’re young, tech-savy and obsessed with filling their dead time with a quick news fix. So who are they and what makes them tick? Newsworks’ CEO Rufus Olins takes a look…
A brand new series from ITV managed to capture the biggest audience in last night’s 9pm slot, proving that an hour of famous people crying always translates to TV gold.
Launching next month, shows will include Russell Howard’s Good News, Dara O Briain: School of Hard Sums and Ross Noble’s Freewheeling.