Prime time scripted drama was in short supply last night as the TV schedule was awash with cheap ‘documentary’ shows, with viewers drowning in a sea of observational reality programming.
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The campaign supports the corporation’s on-going aim to improve awareness and uptake of new technology and platforms, contribute to better media literacy in the UK and help audiences to derive as much value as possible from their licence fee.
“iPlayer, 4OD, ITV Player – they’re all dying out. They’ve had their day in the sun,” said Decipher’s Nigel Walley at this year’s Connected Consumer conference on Wednesday – and it’s the STB that is going to put the nail in the coffin…
Wednesday saw the annual Connected Consumer conference in full swing as a series of panel debates took place in central London. In the first of our reports, hear from the likes of ITV, OMD and Specific Media as they set out the challenges for both defining and reaching the connected consumer.
The audience research community has welcomed news that BARB, the official source of television viewing figures in the UK, is to collect census data for TV viewing through all computer devices, including tablets.
Pioneers of new advertising and commercial opportunities in the connected industry were celebrated at the inaugural Connected Consumer Awards last night – with Virgin Media, Thinkbox, Civolution, Grand Visual and Mindshare winning their categories.
Digital Cinema Media’s marketing director, Zoe Jones, continues her Cannes adventure – and admires the impressive haul of awards from UK agencies.
For countless viewers, last night’s instalment of Coronation Street (ITV, 7:30pm) was a piece of fan fiction come true.
the Independent’s digital platform saw the biggest percentage growth across the month, up 6.4%, according to the latest ABC figures.
In the run-up to the sporting season, the battle between BT and BSkyB continues – and with BSkyB refusing to air its rival’s multi-million pound ads, it’s clear that they’re taking the threat seriously, says Aegis’ Jim Marshall. But what exactly is it that BT is threatening? It certainly isn’t BSkyB’s football coverage…