The machine-learning solution will “continuously learn and optimise delivery” and can be applied to advertisers’ first-party datasets through a data clean room.
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When someone with expert knowledge is given the time and space in the media to communicate that knowledge to society as a whole, we all reap the benefits.
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Banning media owners from running fossil-fuel ads is punitive. We need evidence-based decisions that will make our future more sustainable, not using this industry as an easy target, writes the editor.
