We have discussed social identity and how parts of the media fuel conflict. In this final instalment, let’s look at what we can do to fight identity-threatening content.
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The Data Use and Access Bill also aims to make data more accessible for researchers tackling online harms.
The cruise brand replaces TSB, which had been headline sponsor for 9 years.
We need to revert back to the basics of TV campaigns — reaching mass audiences and building brands. Let’s focus on the quality of the content and less on buying mechanisms driven by preference, convenience or even agendas.
Ideas become easier to realise when tools cost less, resulting in more creativity. Gen AI can help us all progress our creativity and output, regardless of skill and talent.
It’s earnings season and the publicly listed agency groups have been more expansive about their “proprietary media” or “principal-based media” products.
Tequila Rose went big with a Manchester-based gala event, with support from a media plan focused around social media, radio, and OOH.
The UK launch of free Fox-owned streaming service Tubi this summer has already made a dent in rival FAST offerings from Paramount and Amazon.
BBC Radio 4’s morning show saw a notable jump in listening, while Global’s Capital Breakfast continued to capitalise on the popularity of new presenter Jordan North.
Commercial radio grew listening by 2.1% year on year in Q3, despite a quarter-on-quarter decline. The BBC showed resilience, but Global and Bauer continued to grow audiences at their top brands.