Looking solely at downloads risks allowing shows that have suffered from listener drop-off to report deceptively high numbers. We need more accurate measurement and industry standardisation.
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Under anonymity, a roundtable of advertising and media executives discuss who’s to blame for made-for-advertising sites and what can be done, if anything, to minimise them.
The UK’s biggest commercial broadcaster wants to highlight how it is making ITV accessible to all brands, whether those testing TV for the first time or those looking to scale up.
A study found that TV advertising lifted search performance across impressions, clicks and conversions by 5%, while this was as high as 20% for select brands and categories.
| Maria Iu
The development of a US cross-media measurement solution will now be the responsibility of Aquila.
A new study backed by the CMA found an ID-less solution performed better than cookies, but hurdles remain in getting adtech companies on board.
The AA and Media Smart had to take “a unique approach” to raise awareness among young people following the surprise general election date.
TV can offer attention, trust and emotional clout. Coincidentally, these are also the foundations of a good story — just make sure that story is a short one.
The machine-learning solution will “continuously learn and optimise delivery” and can be applied to advertisers’ first-party datasets through a data clean room.
Reporters Jack Benjamin and Ella Sagar discuss the latest global adspend report from GroupM, response to the UN secretary-general’s global fossil-fuel ad ban proposal and more.