At IAB Engage, EssenceMediacom’s strategy chief, Geoff de Burca, and head of creative strategy, Lindsey Jordan, made the case for why brands should be more “multi-hyphenated”.
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The 11 participants will take part in sessions at the festival as well as training opportunities.
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Ahead of the WOO Global Congress in Hong Kong, Tom Goddard shares the key drivers and drags the OOH industry will be focusing on.
The title is adding a third newsroom and trying new payment models as it revamps its leadership.
