More Newsline articles

With attention splintered, the TV ad is no longer the main course in a brand’s Christmas campaign. We need a more evolved approach that embraces today’s media consumption habits.

Host Jack Benjamin and editor-in-chief Omar Oakes unpack the biggest stories and themes in the world of media in 2024 and discuss uncertainties for what lies ahead.

The TV marketing body has hired Wavemaker UK’s strategy head to be its first chief strategy officer.

During a webcast, ITV executives shared their vision for ITV’s content strategy as the broadcaster adapts to the streaming market.

Founder and current CEO Graham Brown will become executive chairman.

Opt Out’s operations chief Linda Worp discusses how more online users are hitting “reject all” on data trackers, why this is a blind spot for publishers and what Opt Out is doing to support them.

The charity’s sales chief on her media best friend, living with a never-ending to-do list and how to thrive in a hybrid work environment.

The Gregg Wallace drama once again highlights how staff and performers are treated in the making of programmes and, in particular, the imbalance of power between presenters and those they work with. 

Brands must reach consumers with their products and services at every possible stage of the buying process, driven by stronger collaboration, an increasing focus on first-party data and evolving regulations.

EssenceMediacom, Wavemaker UK, Mindshare UK, UM London and OMD UK were among the agencies honoured at Newsworks’ annual awards celebrating brilliant multiplatform advertising in news brands.