Parts of the ad industry are in rude health; but the particular issues agencies face is a key challenge for anyone who wants our industry to do better.
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The most valuable thing we can offer is a neutral, informative space amongst the noise, writes Snap’s UK creative strategy chief.
Members from Stagwell agencies HarrisX and Goodstuff unpack new research which has found advertising adjacent to quality news is brand safe — even against “hard news” subjects like war and politics.
Netflix’s ad tier membership grew 35% quarter on quarter, but co-CEO Greg Peters warned that ads will not be a “primary driver” of the company’s revenue in 2025 as the streamer looks to beef up its offering for advertisers.
Steinberg steps down after less than two years as Future CEO to relocate his family back to the US.
In the second of a three-part series on social identity and the media, The Kite Factory’s insights chief breaks down the key drivers behind why publishing increasingly provocative content can be irresistible.
In an interview with The Media Leader, LBC presenter James O’Brien decried news outlets’ betrayal of their audience’s trust in their attempt to remain neutral in their political media coverage.
Other digital channels often see data stuck in a one-way system. This is not the case with streaming, writes Freewheel’s head of Demand Sales UK & Intl.
Connected TV is an ideal channel to bring branding and performance marketing together as brands shift adspend into streaming platforms.
Media agencies are already making buying decisions based on video impression data that falls below the Barb benchmark, writes VMO2’s former head of media.