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A lack of understanding of the benefits and perceived high costs are holding back investment in connected TV advertising, a Teads report has found.

Enhanced measurement beyond attention metrics can better show the long tail of engagement on BVOD, allowing for more long-term brand opportunities for advertisers. 

As the industry gears up for Cannes, it’s crucial that we remain vigilant and attuned to the wellbeing of our community.

Omar Oakes and Nick Manning discuss the recent ANA report into principal-based media and much more.

Challenges that will shape its future include the need to simplify the offering, retailer consolidation and building infrastructure that connects the physical and the virtual.

With Rishi Sunak calling for an election on 4 July, leaders have urged the outgoing parliament to move swiftly on bills related to the industry.

Former Warner Bros Discovery executive Priya Dogra will join next month.

Video is heading down two paths: a short vertical market, where content is produced at low cost and driving vast engagement, and a premium long-form market that can be effectively monetised.

Leaders require regular and comprehensive training to help address DEI concerns and brain drain, a discussion concluded.

Reporters Jack Benjamin and Ella Sagar are back with a look at the stories that mattered most in media and advertising this week.