Recent data suggests brands may be spending too much on social. But paid social isn’t performing badly — quite the contrary. The key lies in understanding how and when to use it.
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The biggest question of all, if Dovid Efune succeeds in his bid for the Telegraph, is the extent to which the newspapers will have editorial independence.
All Ears research found that less than a fifth of managers received any training in this area, while three-quarters have suffered mental wellness challenges themselves.
The broadcaster saw linear ad revenues drop 16% in 2023. Digital revenues grew 10%, but investment in C4’s digital transition led to a record deficit of £52m.
Among other tools, a private marketplace with The Trade Desk allows brands and agencies to transact directly with the broadcaster’s streaming inventory.
Isba has beta-launched Origin without Barb data and is delivering data that doesn’t meet MRC standard. Why is the industry risking more friction and higher costs?
As misogyny surges in the online space, here is how some women have tackled the tsunami of abuse to ensure their voices are heard.
Leveraging generative AI, a new product, Invibes Fashion Solution, aims to deliver personalised and impactful brand experiences.
Carers are leaving our industry in droves. We must take action now: let’s start with understanding the contribution that carers bring to the workplace, while increasing representation and giving proper support to employees.
If network agencies run their business like supermarkets, their double-digit margins are unsustainably high, writes the editor-in-chief.
