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Partner content: The attribution models advertisers currently use to prove campaign effectiveness are outdated in our multi-touchpoint digital landscape, writes TikTok’s UK head of client measurement.

Year-to-date box office is now tracking 3% down compared with the year before, although Q1 attendance figures were still positive.

There is a rough 50/50 split in marketers’ reactions to Google’s delay in cookie deprecation.

Lea Sandell described how Lego considers its social strategy and how changes to social media platforms are creating new challenges and opportunities.

In our march towards greater targeting and fragmentation, we’ve forgotten how to make famous ad campaigns. But this isn’t a plea for a return to the past.

The promise of a confidential conversation based on goodwill and positive intent on both sides is a precious thing. How often do any of us get that?

Ocean, Open Media and Metro donated ad space for ad activity to kick off the first-ever Trans+ History Week across the UK.

Rankin Creative announced its rebrand at an event featuring creative figures discussing their craft.

Across the group, strong digital and programmatic growth were isolated as principal drivers.

The challenges presented in the WFA’s Media Charter 3.0 are more relevant than ever — let’s unpack them together to the benefit of both brands and agencies over the coming months.