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More than 88% of households now have digital TV on their main sets, up from 84% year on year, according to Ofcom’s digital progress report for Q3 2008.Ofcom’s report found that the total number of homes with DTT (Digital Terrestrial Television) reached 17.2 million, with an extra 2.5 million DDT devices sold in the third… Continue reading 88% of households now have digital TV

eMarketer has cut its forecast for UK online ad spend, predicting that it will grow 7.2% in 2009, down from its May forecast of 17.2%. The online research firm expects UK online ad spend to reach £3.34 billion in 2008 and £3.58 billion in 2009. Karin von Abrams, eMarketer senior analyst and author of the… Continue reading UK online ad spend forecast to grow 7.2% in 2009

Evelyn Webster, currently managing director of IPC’s women’s weekly arm, has been appointed the company’s chief executive. Webster, who has been in her current post at IPC Connect since March 2004, will report directly to IPC Media’s on-going chairman Sylvia Auton when she takes up her new role on January 1. Auton, who was appointed… Continue reading IPC Media appoints new CEO

Wireless devices will be the primary means of connecting to the internet for most people by 2020, according to a new report by Pew Internet and American Life. The ‘Future of the Internet III’ survey found that the combination of portability and affordability will be the reason behind the mobile internet’s success in 12 years… Continue reading Most people will access the internet via mobile by 2020

With the current financial downturn expected to continue until 2010, Martin Hayward, director of strategy and futures at dunnhumby, looks at how brand loyalty can be sustained through turbulent economic times…In a recessionary period, there is enormous pressure to chase revenue of any sort, regardless of the long-term implications for brand health, price premium protection,… Continue reading Do consumers ditch loyalty in a downturn?

Top magazine and newspaper websites saw their unique users in the UK increase over the last year, according to Nielsen Online’s latest survey.Auto Trader is by far the most popular magazine website with 1.8 million unique users, while the Guardian remains the most visited online paper with 3.5 million unique users, despite having the lowest… Continue reading Nielsen Online: Top magazine sites up 30%

Top magazine and newspaper websites saw their unique users in the UK increase over the last year, according to Nielsen Online’s latest survey.Auto Trader is by far the most popular magazine website with 1.8 million unique users, while the Guardian remains the most visited online paper with 3.5 million unique users, despite having the lowest… Continue reading Nielsen Online: Top magazine sites up 30%

Phorm is expected to launch its targeted ad service in the UK in the first half of 2009.Phorm’s system tracks web habits in order to provide targeted ads and the technology has been on trial at BT for the last few months (see Phorm Rolls Out Next BT Trial).The trial has been deemed a success… Continue reading Phorm set to launch in 2009

IPC Media has appointed Evelyn Webster, currently managing director of IPC’s women’s weekly arm, as chief executive.Webster, who has been in her current post at IPC Connect since March 2004, will report directly to IPC Media’s on-going chairman Sylvia Auton when she takes up her new role on January 1.Auton, who was appointed CEO of… Continue reading IPC Media appoints Webster as CEO

Newsquest have announced that its Citizen series of free weekly papers are to close.The free papers in Blackpool, Preston and Lancaster will close, while its Chorley edition will move to Blackburn. The total restructure is likely to result in the loss of eleven editorial staff as well as risks to ad sales positions.Gannett, the American… Continue reading Newsquest to close its Citizen series