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Kangaroo ads will be sold together with ads around the ITV and Channel 4 websites, according to recent presentations about the joint online venture.Several ad formats for the planned on-demand online service from BBC Worldwide, ITV and Channel 4 are thought to be under discussion at the moment.An agency contact said: “The commercial broadcasters’ websites… Continue reading Kangaroo ads to be sold with web inventory

IPC Ignite has appointed Gareth Williams to the role of ad manager of its men’s lifestyles titles, Nuts and Loaded.Williams, who joined the publishing group in October 2007 from Associated Newspapers, will step up from his former senior sales role and report directly to Ignite’s trading director, Andrew Goldsmith.He will be responsible for the display… Continue reading IPC appoints new Nuts & Loaded ad manager

The Radio Advertising Bureau is set to launch a new consultation service for advertisers, media and creative agencies in a bid to encourage more radio advertising.Ad Doctor, which aims to help individual advertisers to “overcome creative barriers” to use radio as part of their campaign mix, will be rolled out by the RAB this week.The… Continue reading RAB launches Ad Doctor

An ITV study of user reactions to advertising within video on its local website has found no evidence that the ads would adversely affect users’ relationships with it.Of 1200 people surveyed about overlay advertising being trialled on ITV Local, just 9% claimed it detracted from their overall viewing experience – lower than with pre roll… Continue reading Overlay video ads not significantly intrusive

IPC Southbank has secured Elizabeth Arden as a sponsor of its new online advent calendar on womanandhome.com, in a bid to attract users to the site in the lead up to Christmas.Visitors to the women’s magazine site will be able to win daily prizes from Elizabeth Arden’s beauty products and experiences, such as skincare gift… Continue reading Elizabeth Arden sponsors IPC’s online advent calendar

A new report by the Advertising Standards Authority (ASA) has found that most companies are adhering to digital marketing rules.The ASA’s first compliance report into internet advertising found that 97% of 551 digital ads surveyed complied with the non-broadcast advertising code.Of the 16 ads which appeared to breach the ASA’s self-regulation rules, 10 were in… Continue reading Most companies sticking to digital marketing rules

GMG Radio has signed a new deal that will see First Radio Sales take over Rock Radio’s national and regional airtime and sponsorship and promotions activity.First Radio Sales will represent Rock Radio, which broadcasts in Glasgow and Greater Manchester as well as on DAB digital radio in the North East of England and Edinburgh, from… Continue reading GMG agrees a Rock deal with First Radio Sales

ITV1’s X Factor raced ahead of its BBC One rival Saturday night show Strictly Come Dancing this weekend with over 12.6 million peak viewers.The Britney Spears special, which saw Ruth receive the least votes despite a tear-jerking performance, pulled in more than 11.8 million average viewers and a 46% audience share between 7.35pm and 9.15pm.Britney’s… Continue reading Britney’s X Factor triumphs with more than 12.6m viewers

The BBC is looking at new cost-cutting tactics to meet a £140 million shortfall over the next five years.A number of the corporation’s services will be reviewed as part of the budget cuts, including plans to sell off key buildings such as the BBC Television Centre in West London, according to reports.Other services likely to… Continue reading BBC needs to make up £140 million shortfall

Yahoo! has signed a new deal to offer Virgin Mobile’s 4.4 million customers mobile search through its enhanced portal, in a move to increase its mobile presence in the UK.Virgin Mobile customers will now have access to Yahoo!’s oneSearch internet search service, news, music, video and games on the new Virgin Media portal.Yahoo! and Virgin… Continue reading Yahoo! and Virgin sign a mobile search deal