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All of the main terrestrial channels recorded a year on year decline in viewing share according to the July figures, with the exception of BBC One, which increased its share by 0.5 percentage points year on year.Other channels saw a year on year increase in viewing share of 2.3 percentage points.All ViewingBBC One enjoyed a… Continue reading Television Viewing Round-Up – July 2008

City Talk 105.9, Bauer Media’s speech radio station in Liverpool, is kicking-off a new outdoor marketing campaign to mark the start of the Premiership football season.The campaign highlights the expert sports shows on City Talk including City Sport, Terrace Talk, and Saturday Sport.The campaign uses ex-footballers John Aldridge, Ian St John, Ian Snodin and new… Continue reading City Talk Launches Outdoor Marketing Campaign

Virgin Radio has teamed up with Garmin Satellite Navigation for sponsorship of its Rock ‘n’ Roll football show.The fully integrated radio and online deal, which is set to launch as the football season starts, will include pre-recorded trails, in show credits and a series of spotlight ads.The campaign has been designed to highlight Virgin’s new… Continue reading Virgin Radio Signs Six Figure Sponsorship Deal With Garmin

The Secret Millionaire banked more than 4.5 million peak viewers for Channel 4 last night, ahead of BBC One and ITV1 for the last 45 minutes of the show.The popular reality programme saw property tycoon and millionaire, Nick Leslau, help people with severe disabilities in Glasgow.However, BBC One’s one-off documentary, Pedigree Dogs Exposed, came a… Continue reading The Secret Millionaire Banks The Top Spot

The Outdoor Advertising Association (OAA) has announced that outdoor ad spend has slipped 1.6% year on year, falling for the third consecutive quarter.Outdoor ad spend fell by 6.9% in Q1 compared with the same period in 2007, which was the biggest decrease in the sector in the last six years.Alan James, chief executive of the… Continue reading Outdoor Ad Spend Falls Again

BSKyB is adding seven new high-definition channels to its Sky+ HD service next month.The seven channels will take the satellite broadcaster’s total number of HD channels to 26, with six of the new offerings bolstering Sky Movies, while the seventh will be an HD version of Sky Real Lives.Genres covered by the new movie channels… Continue reading Sky To Launch Seven New HD Channels

BBC Radio 1 has announced a number of line-up changes to its schedule, with Sara Cox and Edith Bowman returning and Dick and Dom leaving.The station said the pair would leave their Sunday morning show next month to “pursue other projects”.Their departure has made way for a number of changes, including the introduction of two… Continue reading Radio 1 Shakes Up Its Schedule

Nielsen Online has unveiled new figures on how fans around the world have used the internet to follow the Olympic games in the first week of competition.Fans from across 10 countries* measured by Nielsen Online visited the official website of the Beijing games, at a rate of nearly 930,000 per day, with traffic exceeding one… Continue reading Fans Following The Olympics Online

Internet users have grown by 1.8 million people in the past year according to data released by research company BMRB. According to figures for the second quarter of 2008, the YOY change for this period is 6.2%. Year on year analysis indicates that while more people are going online for the first time it is… Continue reading Online Usage Round-Up Q2 2008

A new study has revealed that 45% of search engine marketers do not integrate their search marketing efforts with offline channels. The iProspect study, conducted by JupiterResearch, found that just over half of search engine marketers (55%) intentionally integrate their efforts with at least one offline marketing channel. Specifically, that integration most often takes place… Continue reading Search Engine Marketers Not Integrating With Offline Channels