Regional news media has a large audience, is trusted, and is effective. So why does the Government still spend nearly six times more with the tech platforms, asks the NMA’s vice-chair.
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Just as the advertising sector seems to doubt its ability to make impact, there are creative activists harnessing those very skills to create a counternarrative.
The industry well-being charity Nabs’ ‘All Ears’ report shows that for many, stigmatisation of mental health is still a barrier to getting help in the workplace.
The UK TV ad market shrank by nearly 13% year-on-year over the summer months amid warnings that the sector is in its worst recession in 15 years.
The media landscape looks more competitive in the coming years and this should mean a renaissance for advertising, writes the editor-in-chief.
The Media Leader Podcast: Yannick Bolloré, CEO and chairman of Vivendi and Havas, talks to editor-in-chief Omar Oakes at The Future of Media.
Culture Secretary Lucy Frazer and Shadow Culture Secretary Thangam Debbonaire have set out competing visions for how they will even the playing field between publishers and tech companies.
‘Barely scraping the surface’: Amazon’s ads growth bolstered by sponsored products and new offerings
Analysis: A surge in Amazon’s advertising business has confirmed one of media’s most important trends right now.
Will Swayne’s appointment is part of a global executive restructure, with further regional changes set to be finalised this week.
We need more accountability and regulation in an online media-buying market riddled with information asymmetry, writes media and legal specialist Nick Swimer.