Nina Franck explores how AI can be a friend rather than a foe to help TV planning and strategy.
More Newsline articles
Brainlabs, the digital-first media agency, has named Agnieszka Kosik as CEO of its Poland operations as part of the company’s global expansion plans.
The UK’s Big Three commercial TV broadcasters have begun testing widely-used traded audiences within CFlight, their joint initiative to deliver “total campaign” reporting.
In a new column, the Responsible Marketing Agency’s founder wants to deliver some home truths and help to debunk some myths about sustainability in media.
Raymond Snoddy explores a scandal around alleged lobbying for the chair of regulator Ofcom, and why it raises serious questions.
Interview: Karthik Rao insists ‘the mission’ does not change despite increasing US competition and pressure to evolve media and adspend measurement.
Sky Media’s investment director shares how she started in media and two non work-related goals she would like to achieve.
ITV has pledged to launch a full-service creative studio to deliver more ad-funded co-creations and encourage closer working between its commercial and creative divisions.
Three-quarters of UK employees reported experiencing a toxic workplace, but how can you spot them and change them?
Brands have always grown stronger and faster when scoring in 6s and 4s by using ‘Big Media’ — not worrying about singles.
