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Salesforce’s media lead, Neil Robinson, laid bare key challenges to the industry in a recent webinar hosted by The Media Leader that discussed how advertisers and media owners risk “leaving money on the table”.

The chocolate brand appealed to Londoners to “elect” its peanut butter-filled egg as the “superior crème-filled egg” during Easter.

There is real power in what financial institutions know about their customers and serious potential in how this can be used to benefit shoppers, especially in conjunction with retail media networks.

It’s a media planner’s job to understand a client’s business, diagnose problems and find answers to them. Imagine doing all that work, only to find the solution had been picked before they started.

At its fourth annual product summit, TikTok announced a slew of tools including a new creative AI suite and a centralised creativity portal for marketers.

As part of the membership, Barb will take a seat on the board of directors and work with the MRC on how to evolve audience measurement standards.

Good Housekeeping’s managing director shares what clients are most excited about and why you should give your boss a break.

Individual-level targeting might seem like the best option, but change is inevitably coming and clinging to the past will only become more costly, complex and risky for advertisers.

Ofcom could well impose a hefty fine to show it means business, but when? And will it prevent further breaches? Much depends on when the election takes place.

Five other companies received 80% or more approval from agency and digital specialist workers, while Sky and ITV were most improved compared with last autumn’s survey.