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Full report available at: Mediatel > Connected > Consumer Surveys

Netflix, Disney+, Max and Paramount+ combined will generate AVOD revenue of $2.4bn and SVOD revenue of $16.2bn in the region by 2029.

Whatever happened between Michael Kassan and UTA, the great dealmaker’s acrimonious exit marks the end of an era for the industry’s so-called power brokers, writes the editor-in-chief.

Understanding the environmental impact of both print and digital advertising is crucial for brands to make sustainable choices that benefit consumers and society. 

In a special edition of The Media Leader Podcast, editor-in-chief Omar Oakes and reporter Jack Benjamin report live from last week’s Connected TV World Summit in London.

Brands should think about increasing awareness, collaborating with neurodivergent people and improving communications so that their voices are heard. 

ITV has begun looking at marketing older shows as part of a “fanning flames” strategy for ITVX — even if the flames originate from the success of rival broadcasters.

Modelling equality from an early age translates into how people behave in the wider world. After all, equality and happiness start at home.

Fractional work can provide a much-needed re-evaluation point for people, especially as the role of the CMO can be so broad.

Younger viewers are spending more time watching social video. Broadcasters are leaning in to short form to lure them back in the long term.