Watch: Omar Oakes is joined by Bloomberg Media’s Phil Robinson and Havas Media Network UK’s chief planning officer, Jackie Lyons. They delve into the transformative impact of incorporating insights and data tools into your advertising strategy.
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The Guardian, followed by The Independent, had the highest reach among “qualities” according to the latest Pamco data.
Should advertisers, media agencies, DSPs, SSPs, content verification providers and media auditors take more responsibility over made-for-advertising sites?
The collective has partnered with the Diversity Standards Collective for the research.
The animal-welfare charity is launching a rebrand with a bespoke ad airing on the Channel 4 show on Friday.
While humans are still outperforming generative AI in sonic branding, it is “already not far behind”.
The UK online audience measurement body has hired Sarah Miller.
As Snap looks to become a destination for news consumption, it is investing in “shoulder content” around major cultural moments this year.
Co-founder of Wonderhood and former Channel 4 CEO will discuss creative decision-making and more next week.
In the second of a two-part feature examining publisher strategies with direct messaging, Subtext’s co-founder and CEO, Mike Donoghue, discusses why SMS is a core part of the future of audience outreach.
