Brands should prepare for backlash and have strategies in place to support trans talent, an audience at Conscious Thinking Live heard.
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Delegates at the Conscious Advertising Network’s conference struggled with the ethics of funding social media companies that spread hate speech and misinformation.
Thinkbox’s Matt Hill questions ViewersLogic’s interpretation of BVOD’s impact – pointing out that basing planning decisions on viewing time alone is a flawed approach. Quality is crucial.
Feature: Addressing media buyers, advertisers and journalists, ITV executives had a lot to say and even more to tease for 2024.
Social platforms are at risk of a failure of their purpose if they neglect the original reason for people to be online, which is to connect.
The Media Plan: We explore the strategy behind the People’s Postcode Lottery’s new campaign that features a collaboration from rival broadcasters ITV, Channel Four and Sky.
Most people think there should be an AI Blackout ahead of the UK general election. It is essential that efforts are made to safeguard the quality and accuracy of news reporting.
The Media Leader interview: From the ASI TV and Video Conference, Patrick Béhar discusses Kantar Media’s US prospects, his priorities as new CEO, the future of measurement, and his pledge to Adam Crozier about ‘writing the big chapter’ of his career.
Venatus CEO Rob Gay spoke with Jack Benjamin at last month’s Future of Gaming event in London about the different options brands have to speak to gamers, and why starting small is wise.
The newsbrand revealed a number of new ad products, the launch of The Guardian Advertising Awards, and pushed a message that its audience is mainstream and cares about trust.