More Newsline articles

The trade body for digital advertising has launched a brand-building campaign with an 8ft bear to address advertisers feeling “lack of creativity” and “unease” around the sector. The CMO tells us why.

‘Taylor Swift: The Eras Tour (Concert)’ had the second-biggest box office in the UK last month on its way to becoming the highest-grossing concert film of all time.

Analysis: While Sky’s tool promises to match the most suitable ad creative to the most responsive audience, there has been advertiser focus on gaining a “stronger understanding” of the impact of media spend across the entire funnel.

Isba’s cross-media measurement plan is too big to not work. But advertisers are restless and frustrated. 

TikTok head of measurement for Europe & Israel Steve Lockwood argued for a more holistic view of measurement he dubbed ‘outcome-based measurement’ to replace attribution.

We must focus on people, partnering wisely, and let our communication goals guide our channel choice.

Media at its core is meant to reach as many people in your buying category. When using TV, plan towards relevant reach and opportunities to see, rather than theoretical figures.

A relative lack of sensitivity to significant price increases over the past year is evidence of marketing’s effectiveness for businesses, argued Ian Whittaker at last month’s Future of Media conference.

Nine in 10 newsbrand editors believe that Google and Meta pose an existential threat to journalism.

At an upfronts event in London today, Clear Channel executives made the case for out-of-home to be the right and responsible choice, as well as a platform for good.