The UK Stop Ad Fraud Coalition, which launched six months ago, is calling on digital advertisers and media owners to finally take steps to minimise and eliminate criminal and wasteful behaviour by bad actors.
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Vivendi chairman and CEO told delegates at The Future of Media about the importance of media companies thinking global, growth acquisition strategies and the decision to work with Shell.
Kevin Allocca tells editor-in-chief Omar Oakes why being ‘viral’ is less important today, and how the rise of TikTok and changing attitudes to online video have impacted YouTube’s strategy.
As DMGT Media and News UK look to pool their printing operations, Raymond Snoddy asks whether we should expect more consolidation among publishers, and what it might look like in the digital age.
There isn’t some conspiracy; advertisers want to sit beside the benign and predictable, not the combustible.
Retailers are keen to chase the media budget that seems destined for their properties, but to succeed they have to understand what it means to act as a publisher, warns Criteo’s Northern Europe MD.
Analysis: Social media sites’ changes have had a significant negative effect on all publishers relying on digital advertising revenue.
Analysis: Netflix appears reliant on price increases for UK growth, as membership growth remains in the single digits.
At a Labour Party conference panel, publishers, lawmakers, and policy researchers agreed that Government must do more to regulate AI, lest it risk the state of global democracy.
Media’s’ ME-EO’ mentality is at risk of using the feelings of the powerful few to kill this once in a generation opportunity to reshape the workplace for the better.
