The UK TV market may — overnight — have a new ad-supported VOD platform with the scale and quality to challenge UK broadcasters.
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Scope3’s Anne Coghlan and The Responsible Marketing Agency’s Hannah Mirza join Ella Sagar to unpack the state of the media industry’s sustainability efforts, and the ethics of advertising for fossil fuel companies.
Alight Media’s managing director shares how he wanted to be an artist when he was younger and what clients are most excited about at the moment.
Yesterday’s Mail lays out the Conservative strategy against Labour in the upcoming election: appealing to xenophobia, anti-European sentiment, and framing climate change as an economic rather than humanitarian issue.
A number of sports team owners have invested in or partnered with gaming adtech companies this summer as they see synergies between their existing brand partners and the burgeoning gaming market.
At Roblox’s developer conference, online dating and big changes to the marketplace will change the way brands strategize their metaverse activations, writes ITV agency Metavision’s metaverse creative.
Bauer Media’s finance chief Vivian Mohr has been appointed as Richard Dawkins’s replacement at Bauer Media Audio.
Smart speaker listening and commercial radio’s record revenues, share and audiences were all topics of the Radiocentre Tuning In conference.
Radiocentre, the industry body for commercial radio, has released new research with System1 on the emotional impact and effectiveness of audio advertising.
We are entering the age of “reaggregation” of media data in the coming years, a Sky Media event has heard, with online media companies able to “mark their own homework without validating at all”.
