Eight media and advertising professionals have launched a collective, Join Our Table, to improve the equity and visibility of Black women in advertising and media.
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In a letter to Meta president for global affairs Sir Nick Clegg, Owen Meredith and Jim Mullen criticised Meta’s waning interest in promoting news on the platform. But do publishers have any leverage on this issue?
You can rightly complain about online monopolies like Google. But when you really think about what advertising wants from media, it’s not more competition, writes the editor.
Global SVOD revenues are forecast to grow by $20bn in six years as the main platforms start to value profitability over subscriber growth, according to new research.
Meta is enabling a toxic culture within our society, writes Reach’s online safety editor.
Despite 92% of Gen X going on social media every day, just 5% of brand spend on influencer campaigns is targeted at the cohort, according to media agency Wavemaker’s findings.
The uproar over Havas winning the Shell account is hypocritical. If we’re all so perfect, why are any of us in an industry that promotes consumption and waste?
Living circumstances might be “more likely” to indicate purchase preferences than age demographics, new research has found.
Tobi Asare and Stefanie Daniels discuss findings from this year’s All-In Census and how companies can cultivate a more supportive working environment for women.
Media strategists need to plan for distraction and use visual and auditory attention together.
