Analysis: Netflix’s move into retail is an extension of its experiential offering, but with a bite-sized lesson from what makes Disney’s parks so great.
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Post founder former Waze CEO Noam Bardin discusses the transitioning state of social media and why publishers need to be considering micropayments.
The political leaning of the government does not significantly impact the commercial success of the media industry, as both parties prioritise communications and advertising.
The Guardian will enlist “senior journalists and editors” to become more involved in commercial operations with the launch of a new “UK council” for advertising agencies.
The UK Stop Ad Fraud Coalition, which launched six months ago, is calling on digital advertisers and media owners to finally take steps to minimise and eliminate criminal and wasteful behaviour by bad actors.
Vivendi chairman and CEO told delegates at The Future of Media about the importance of media companies thinking global, growth acquisition strategies and the decision to work with Shell.
Kevin Allocca tells editor-in-chief Omar Oakes why being ‘viral’ is less important today, and how the rise of TikTok and changing attitudes to online video have impacted YouTube’s strategy.
As DMGT Media and News UK look to pool their printing operations, Raymond Snoddy asks whether we should expect more consolidation among publishers, and what it might look like in the digital age.
There isn’t some conspiracy; advertisers want to sit beside the benign and predictable, not the combustible.
Retailers are keen to chase the media budget that seems destined for their properties, but to succeed they have to understand what it means to act as a publisher, warns Criteo’s Northern Europe MD.