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Relaunches still come with a degree of risk and not all work out as planned, warns Hearts & Science’s UK chief strategy officer.

It seems absurd to counter our dwindling attention span with the instruction to ‘make more stuff’, writes Mindshare’s strategy partner.

The IPA’s latest ‘Signals in the Noise’ event heard how there is a danger of data overload and overcomplication.

Attention measurement, weathering the cost-of-living crisis, and increasing closeness between planners and creatives were highlighted as key to driving effectiveness at The Future of Brands.

There is a lot going on when it comes to AI and that’s just in the media and advertising world. Tech reporter Ahmed Elkady has you covered with MED-AI, a weekly summary of what’s happening and why it matters.

In brief: JCDecaux, the largest global outdoor company, has entered into separate agreements to acquire Clear Channel’s businesses in Italy and Spain.

More data available at: Mediatel Connected > AV

Mike Follett and Karen Nelson-Field join Jack Benjamin for a discussion on the positives, pitfalls, and recent developments within the evolving attention economy.

Our industry loves acronyms but agencies, media planners and brands are all becoming lost in this alphabet soup, warns Samsung Ads’ UK head of sales.

Chris Collins and Dallas Wiles tell Ella Sagar about their plan for outdoor to attract 10% of UK advertising spend — more than double what it is today — and stop harking back to the pre-pandemic times.