In brief: NewsGuard will test chatbots’ performance in promoting or rejecting misinformation, with prompts drawn from a proprietary catalogue of more than 1,200 false narratives.
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Vanish, the Reckitt detergent brand, will launch its Channel 4 Diversity in Advertising Award-winning campaign the help of £1m commercial airtime it won as first prize.
With the growth in mobile, TV broadcasters should look at content and technology that can accompany viewers across screens to avoid media breaks.
Partner content: The Response Rate Tracker builds upon a raft of work that Jicmail has conducted in the effectiveness space over the last few years.
Odeon Cinemas Group, Europe’s largest cinema operator, wants to convey the “pleasure of immersive cinematic viewing experiences and the emotional benefits of coming to an Odeon Cinema” in a new pan-European brand campaign.
Telecoms brand O2 has bought a special ad break during ITV1’s Saturday-night primetime show Saturday Night Takeaway in which its brand mascot Bubl will surprise viewers by interrupting ads for Google and easyJet Holidays.
In brief: Google has started rolling out its Ads Transparency Center which will allow users to learn more about ads they see, including YouTube, Search and Display. All ads from verified advertisers are searchable on the hub.
In brief: EssenceMediacom, GroupM’s latest merged agency, has appointed three people to its EMEA executive leadership team with a focus on data, technology, analytics and media solutions.
In brief: Microsoft says its goal is to “drive more traffic to publishers in this new world of search”.
Sir John Hegarty will lead a heavyweight lineup of UK advertising and marketing experts at this year’s The Future of Brands conference, which will feature in-depth conversations about media measurement and marketing effectiveness.