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For strategies to be effective in uncertain times they should be evaluated every 2-3 months and shouldn’t stretch further ahead than 12-months, writes Analytic Partners’ senior director.

Main media marketing recorded its strongest expansion in spending in over a year, even as advertisers worry over how the cost-of-living crisis will impact bottom lines.

A decline in Netflix customer satisfaction has led to a surge in churn for the streaming giant amid a post-Christmas cull in the UK of video-on-demand services. 

The Media Plan: P&O Ferries is placing out-of-home posters at “pain points” for fed up aeroplane and train travellers to entice them overseas by ferries instead.

Public-service broadcasters should no longer be subject to stricter advertising rules than other TV channels, Ofcom has concluded, as it begins a consultation into letting them increase advertising output to better compete with global streaming platforms. 

In brief: The Lego Group has created a brand tie-up with Picturehouse Cinema’s Kids’ Club to promote its UK Lego City campaign.

Scope3 has found programmatic advertising generates 215,000 metric tons of carbon emissions per month in five major economies.

The Writer’s Guild of America’s strike is likely to negatively effect global streaming companies, which are already losing money.

The Next Gen board is part of the PPA’s strategy to encourage more inclusivity of younger voices across the special interest and magazine media sector.

In-brief: Google has published research on how its interest-based audience (IBA) solution performs when used in combination with privacy-preserving signals.