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Strategy Leaders: The relationship between reach and business results has eroded dramatically. We’ve found ‘Right Reach’ is a better predictor of success in a fragmented media system, says Zenith’s strategy chief.

Over 100 advertisers and all the major holding companies have bought ads on Disney+ as the streaming service prepared to launch a cheaper tier with advertising in the US tomorrow.

In brief: Wieser will be succeeded by Kate Scott-Dawkins when he departs GroupM in January.

In brief: Semafor’s climate editor left just five months into the gig due to an “over-dependence” on a Chevron sponsorship.

A recent interview shows the BBC chairman Richard Sharp believes in the importance of the BBC and the licence fee, but where is the actual evidence for claiming it has a ‘liberal bias’?

Emma Newman, chief revenue officer for EMEA at PubMatic, tells The Media Leader what has changed in conversations with clients over the last year and how quickly she can touch type.

While it might not have the glitz of other channels, retail media is where the money is going

EssenceMediacom’s global chief operating officer Josh Krichefski has been nominated as the IPA’s president-elect.

Origin CEO tells FTVA conference that UK broadcasters have five concerns and are still not participating in the trade body’s cross-media measurement scheme.

In her first industry conference appearance, Netflix’s president of worldwide advertising Jeremi Gorman has urged media buyers to give the streaming giant time as it adapts to the TV measurement and buying system.