Mediatel Events’ recent Future of TV Advertising Global showed the extent of audience and media fragmentation and made the case for more collaboration.
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A recent global review of automation in the radio buying process by Egta highlighted the need for digital transformation in some markets and offered advice from those that have already tackled the issue.
ITV’s newly launched streaming service, ITVX, attracted 66.5 million streams in its first week, an increase of 138% year-on year.
From changing government regulation to the passing of the Queen and the sale of Twitter to Elon Musk, to say 2022 has been an eventful year in media and the world more generally would be an understatement.
Jean-Philippe Amos tells The Media Leader about joining the outdoor ad tech startup and what the biggest factor for success in media sales is.
It’s hard to read incredibly positive things about TV advertising and yet be compelled to argue with them, but sometimes you have to, says Thinkbox’s Matt Hill.
Sometimes it’s the small incremental changes, rather than the big steps, which contribute most to success. But how does this work in practice?
As the Musk-Twitter media circus continues, major international news organisations should be planning a rescue package for when the curtain finally falls.
In brief: Mastodon gained 2.2 million active users between October and November 2022, according to a blog post by its creator.
In brief: Epic Games reached record-breaking settlements with the US FTC over complaints regarding children’s data privacy and billing practices.