More Newsline articles

In the debates about cross-video campaign measurement, don’t forget what you can’t see on a spreadsheet, writes Thinkbox’s Matt Hill.

Simultaneous cinema and OTT releases, progressive product placement and the metaverse — Omnicom’s Phil Rowley predicts what we can expect from the new James Bond.

Dentsu and IPG Mediabrands have been announced as new members of the Conscious Advertising Network, despite the latter’s well-publicised media-buying activity for fossil-fuel companies like Saudi Arabia’s Aramco.

Hearts & Science’s chief strategist explains how moving attention away from the mainstream is valuable for brands, and shares six strategies to build regional diversity.

A deepfake version of the former IPA President Julian Douglas and a deepfake Paul Bainsfair – the IPA’s current Director General – took opposing sides of the AI argument.

TikTok has been fined £12.7m by the UK’s data watchdog for not doing enough to protect the privacy of children.

Argos has criticised a Reach regional newsbrand’s marketing partner after an “advertorial” article promoting the retailer fell afoul of the UK advertising standards code.

A new study by Global has found campaigns that use a variety of large screen outdoor formats build more brand awareness and experience “a multiplier effect” across categories.

While 29% of US teens own a VR headset, only 4% of this group reportedly use it on a daily basis and only 14% use it on a weekly basis.

In brief: Jo Rigby joins the IPG Mediabrands’ agency Mediahub as head of growth and marketing for UK operations.